can be a vague descriptor, but its within this vagary I am able to explore other mediums and draw inspirations from them. Within this world, opportunities lie for creating content that transcends the box… Whether that be a piece of paper, a theatre screen, a tv, a computer or a phone. This TRANSMEDIA world is where we are headed as a society… The lines between reality, fiction, branding, narrative and context are becoming more and more blurred. We are finally coming to our senses. What we make doesn’t have to have a label… As long as it furthers the greater purpose of empowering, exposing and enhancing the human condition.